What I'm about
I grew up in India, where the flavors are bold, streets are crowded and personal space is a myth. My parents had no idea what “user research” meant—only that I asked too many questions and stared at screens a lot. They weren’t wrong. I still do both. But now I get paid for it.
I started out designing web games for millions—literally. In India, scale isn’t a bonus, it’s the baseline. Somewhere between making those games work for everyone and convincing relatives I wasn’t “just playing on the computer,” I discovered my real skill: making sense of messy human behavior and translating it into joyful, usable systems.
Today, I’m based in Los Angeles, leading UX research at Sphere Las Vegas. I run large-scale playtests, decode audience behavior, and craft interactive moments for 20,000 people at a time. Sometimes with phones, sometimes with motion. Turning behavior into insight, and insight into joy.
Ask Better Questions
Make Insights Stick
Useful, Beautiful, Intentional
Purposeful work with smart, kind people who care about impact. I’m especially excited by teams building playful, human-centered experiences—and pushing what games and technology can do next.
